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As newer technologies like 3D and smart TVs become popular around the world, LCDs have seen a slump in demand. And Samsung has intended to focus on selling LED TVs in India after spinning off its loss-making LCD business globally.
The company’s executive has disclosed that the company will withdraw its LCD models in the 40-inch and above category as part of a larger global strategy to push the brighter, thinner LED TVs.
According to Raj Kumar Rishi, VP, Samsung Electronics, this move combined with lowering of prices by about 10%, is expected to help Samsung grow its LED share from the current 25% of the company’s flat panel sales to 70% in the next one year.
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